We have just recently finalized a TV commercial for TarOMar flying insect killer product and it will be shown before and after every football game during the World Cup football matches on IRIBTV. The client (Fouman Chimie) wanted us to create an action-filled 30 second long commercial based on a theme they have used in the past to good effect in their marketing.
The ad will be aired for the first time on June 16th 2010 before the South Africa – Uruguay match that takes place at 23:00 local Tehran time. Hope you enjoy it.
The project had a few complex shots which included transformation of the insecticide can into the protagonist robot, shooting blue screen scenes and compositing them into the CG environment and creating a believable CG space where all the action took place.
So here is the initial storyboard as well as some color and lighting tests, done by Kian Kiani, we created for this film which is pretty close to the final result.
And here are some color keys for the room environment:
The rigging and animations were done by Saman Khorram, Bahram Najand was in charge of the layout, shading, lighting and rendering in Max 2009 using Mental Ray. Adib Souly created the smoke, explosion and rocket effects using mostly Softimages particle and ICE system and the effects were composited in post using Fusion. Faraz Sayyadi did the compositing using Fusion and the most time-consuming shots were the radar-like user interfaces that had to be created and animated layer by layer.The final movie was re-cut and edited by Ali Chenari and Bahram Najand who also took care of the sound effects.
You can see some of the shots of the interior we created here in this post.
We would really appreciate receiving any feedback, comments or critiques on this work so please tell us what you think.